Art ephemera is primarily a by-product of advertising and promotion. At Gallery 98 our main focus is announcement cards and gallery posters but we also have an interest in the advertisements that galleries place in art magazines. It is all part of our long-term ambition to make the Gallery 98…
When a collection of art ephemera only includes items from American galleries it inevitably does not convey the full picture. During the final decades of the 20th century Europe was not only the birthplace of important artists (e.g., Christo, Marina Abramović, Anselm Kiefer) but it was also a key market for American artists. Gallery 98’s goal is to capture…