Art ephemera is primarily a by-product of advertising and promotion. At Gallery 98 our main focus is announcement cards and gallery posters but we also have an interest in the advertisements that galleries place in art magazines. It is all part of our long-term ambition to make the Gallery 98 website a public resource that comprehensively documents the history of contemporary art through art ephemera.
Recently Gallery 98 acquired a large collection of Artforum magazines that we have been perusing over the holidays for interesting advertisements. Founded in 1962, Artforum grew in keeping with the expansion of the art world in the 1980s. Its unique 10.5 x 10.5 square format, and high-quality paper and printing, made the magazine particularly attractive for advertisers. By the early 2000’s issues expanded to over 500 pages consisting in large measure of gallery advertisements. The present selection features portraits of artists.
Judy Chicago, Jack Glenn Gallery, 1970
Judy Chicago, Advertisements in ArtForum, 2 Issues, Oct & Dec 1970
Size: 10.5 x 10.5 inches
Find more Judy Chicago ephemera in our category Women Interest.
Greer Lankton, Civilian Warfare, 1984
Greer Lankton, One Woman Show, Civilian Warfare, Artforum Advertisement, 1984
Size: 10.5 x 10.5 inches
Sold
Click here for more art ephemera from the art gallery Civilian Warfare.
Jeff Koons, Banality, Sonnabend, 1988
Click here for more Jeff Koons ephemera.
Matthew Barney, Cremaster 5, Barbara Gladstone Gallery, 1997
Matthew Barney, Cremaster 5, Barbara Gladstone Gallery, Artforum Advertisement, 1997
Size: 10.5 x 10.5 inches
Sold
Click here for more Matthew Barney ephemera.
Laurie Anderson, Life, Fondazione Prada, 1998
Laurie Anderson, Life: Computer Portrait Generated From Verbal Description, Fondazione Prada (Italy), Artforum Advertisement, 1998
Size: 10.5 x 10.5 inches
$75
Click here for more Laurie Anderson ephemera.
Chuck Close, Self Portraits, Fraenkel Gallery, 2001
Chuck Close, Self Portraits 1967–2001, Fraenkel Gallery (San Fransisco), Artforum Advertisement, 2001
Size: 10.5 x 10.5 inches
$50
Click here for more Chuck Close ephemera.
Marina Abramovic, Balkan Erotic Epic, Sean Kelly Gallery, 2005
Marina Abramovic, Balkan Erotic Epic, Sean Kelly Gallery, Artforum Advertisement, 2005
Size: 10.5 x 10.5 inches
$50
Find more Marina Abramovic ephemera in our category Performance Art.
Cindy Sherman, A Play of Selves, Metro Pictures, 2006
Cindy Sherman, A Play of Selves, Metro Pictures, Artforum Advertisement, 2006
Size: 10.5 x 10.5 inches
$50
Click here for more art ephemera from the art gallery Metro Pictures.
Shepard Fairey, Wynwood Walls (Miami), Organized by Jeffrey Deitch and Goldman Properties, 2009
Shepard Fairey, Wynwood Walls (Miami), Organized by Jeffrey Deitch and Goldman Properties, Artforum Advertisement, 2009
Size: 10.5 x 10.5 inches
Sold
Find more Shepard Fairey ephemera in our category Graffiti and Street Art.
Ana Mendieta, Silueta and Silence, Alison Jacques Gallery, 2010
Ana Mendieta, Silueta and Silence, Alison Jacques Gallery (London), Artforum Advertisement, 2010
Size: 10.5 x 10.5 inches
$50
Click here for more Ana Mendieta ephemera.
Takashi Murakami, Gagosian Gallery, 2010
Click here for more art ephemera from Gagosian Gallery
El Anatsui, Jack Shainman Gallery, 2010
Yoshitomo Nara, Ceramic Works, Tomio Koyama Gallery, 2010
Yoshitomo Nara, Ceramic Works, Tomio Koyama Gallery (Japan), Artforum Advertisement, 2010
Size: 10.5 x 10.5 inches
$50
Click here for more Yoshitomo Nara ephemera.
