Stefan Eins, Poster, 3 Mercer Street Store, c. 1975

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Creating Fog

Stefan Eins, stefan eins 3 mercer str. store from october 20th,  offset print on heavy board,  7 x 6 ¾ in.

Oct20

For this show at 3 Mercer Street Store, Stefan Eins demonstrated how to make fog using a heavy glass jar containing water and an air pump.  Art collectors could purchase similar jars and pumps and make their own fog.  This poster/announcement with its distinctive type, layout, square format and use of a firm (relatively thick) paper is an attractive example of Eins’ graphic art talents.

3 Mercer St. Store Posters Soho/Tribeca Galleries Stefan Eins

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Stefan Eins: the Enigma Behind 3 Mercer Street and Fashion Moda, 1970–80
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As the founder of two idiosyncratic, do-it-yourself art spaces, Stefan Eins played a central role in shaking up the insular, overly-intellectualized art world of the 1970s in favor of a more socially-engaged, multi-cultural art with broader public appeal. …