Stefan Eins, Signed poster promoting an early Eins multiple, c. 1970



Stefan Eins, Eye-Extension, poster, 1975.   Photograph of Eins by Josef Nobauer; printed in Austria by Bruder Rosenbaum; designed and signed by Eins.  Offset print,  23 ¼ x 33 in.  Poster has a tiny repaired tear that is almost invisible close to the area with the white arrow.

Detail of signature

Eins models his Eye-Extension, an interactive. wearable artwork with moveable mirrors.  The poster shows Eins’ commitment to direct marketing that led to the establishment of the 3 Mercer Street Store.

3 Mercer St. Store Posters Stefan Eins


Stefan Eins: the Enigma Behind 3 Mercer Street and Fashion Moda, 1970–80

As the founder of two idiosyncratic, do-it-yourself art spaces, Stefan Eins played a central role in shaking up the insular, overly-intellectualized art world of the 1970s in favor of a more socially-engaged, multi-cultural art with broader public appeal. …