Items Under $5, Stefan Eins, 3 Mercer St. Store, Flyer, 1975

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Offset on paper, 11 x 8 ½ in.

Artist Stefan Eins opened the 3 Mercer Store out of the SoHo storefront he had been inhabiting. This rare flyer illustrates Eins’s curatorial vision of a place for low-priced items designed by artists.

The list of participants provides a good take on the downtown art scene of the 1970s: Fluxus artists like George Maciunas and Nam June Paik mix with future COLAB artists like Alan Moore, Judy Rifka, Diego Cortez and Robin Winters, as well as others like Alan Suicide, Hannah Wilke, Edit DeAk and Jaime Davidovitch.

3 Mercer St. Store Conceptual Art Downtown Galleries Fluxus Flyers No Wave Soho/Tribeca Galleries Stefan Eins

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Stefan Eins: the Enigma Behind 3 Mercer Street and Fashion Moda, 1970–80
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As the founder of two idiosyncratic, do-it-yourself art spaces, Stefan Eins played a central role in shaking up the insular, overly-intellectualized art world of the 1970s in favor of a more socially-engaged, multi-cultural art with broader public appeal. …