Artforum Advertisements
With the expansion of the artworld in the 1980s and 90s, art magazines became an increasingly important tool to reach global audiences. Artforum, with its high international circulation, quality printing and paper, and distinctive 10 ½ x 10 ½ square format, was particularly popular among galleries wanting to advertise. The word “branding” had entered the art world’s vocabulary and galleries and artists wanted uncommon, attention-grabbing ads that could stand out amidst the profusion of ads now found in hefty art magazines containing hundreds of pages.
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• African Diaspora
• Artforum Advertisements
• Artist Portraits
• Marie & Raymond Saunders
• Marie Saunders
• Raymond Saunders
• Stephen Wirtz Gallery
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• Artforum Advertisements
• Artist Portraits
• Computer Art
• Laurie Anderson
• Science and Technology
$75
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With the expansion of the artworld in the 1980s and 90s, art magazines became an increasingly important tool to reach global audiences. Artforum, with its high international circulation, quality printing and paper, and distinctive 10 ½ x 10 ½ square format, was particularly popular among galleries wanting to advertise.
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Art ephemera is primarily a by-product of advertising and promotion. At Gallery 98 our main focus is announcement cards and gallery posters but we also have an interest in the advertisements that galleries place in art magazines. It is all part of our long-term ambition to make the Gallery 98…