Edward Ruscha

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January 20, 2022
Luxury Art Ephemera: Gagosian Gallery—Beverly Hills, New York, London, Rome

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At Gallery 98 our diverse inventory includes many DIY flyers from downtown art spaces in the 1970s and 80s, mostly hand-lettered and cheaply printed on black-and-white xerox machines. Commercial galleries, on the other hand, hired designers, and used color-offset printers to produce the cards and posters that promoted their exhibitions.