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October 17, 2024
What is an “A More Store?” – Artists Take Control of Their Own Marketing, 1980-1983

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“A More Stores” (as the COLAB stores were called) became yearly events with sympathetic galleries providing artists with the necessary retail space.  In 1982, the idea went global when COLAB members Stefan Eins and Jenny Holzer set up a Fashion Moda Store at Documenta 7, the international art fair in Germany.  Keith Haring took the idea a…